Broker Information
High River, Alberta
Reviews: 4.6
Contact Branch
403-652-2224
HighRiver@westernfg.ca
Location
313 1 St SW, High River, AB T1V 1M6
Hours
Mon-Fri: 9:00am - 4:00pm
Sat: Closed
Sun: Closed
100% Canadian Owned
13,000+ Reviews Across Western | 4.5
2026-07-22
I have recently had the pleasure of establishing automobile insurance with Sandeep Deol, And I found her to be exceptional in her attentiveness and focus in finding the best insurance coverage and premiums to meet my needs. She’s very detail minded and extremely punctual, and she has always been there to answer the call or call back very quickly once I’ve left a message. She’s very thoughtful in her follow ups and stays on top of everything in a timely manner. I don’t believe I’ve had a better experience with any Insurance broker in my past. I highly recommend her, And I look forward to continued years of having Sandeep As my Insurance broker. Warren Rose
High River - AB
2026-05-01
I had an excellent experience working with Brittany Lee-Elliott. She was incredibly knowledgeable, patient, and truly took the time to understand my needs. From the very beginning, she was accommodating and made the entire process feel smooth and stress free. I was very happy with the service she provided. I recommend Brittany 100%
High River - AB
2026-04-01
Sabrina Draper helped me with a stressful emergency trip cancellation policy. She advocated on my behalf on a number of occasions to help ascertain the status of the review and if we needed any more information. In the end the claim was denied but she did help get the money back on the purchase of the policy. She is sole reason I keep coming back to Western Financial. Her help and advice on my home insurance and other policies has been of great help. It's nice to be able to talk with a real person as opposed to someone over the phone. Won't go anywhere else and look forward to dealing with Sabrina Draper in the future. A great asset to the group.
High River - AB
At Western Financial Group, we offer a wide range of insurance products to protect your home, business, vehicle, and more. Our services include:
Western Financial Group is a proud member of the Insurance Brokers Association of Alberta.
Western is headquartered here in High River! The town of High River in southern Alberta is located south of Calgary and is rooted in agriculture. A people first community, our town supports approximately 13,600 people. We have a great quality of life, affordable housing and small-town charm.
A proud supporter of our charitable arm, the Western Communities Foundation, we’ve donated over $29,000 to High River initiatives including United Way, the Salvation Army and Food for Thought etc.
Western Financial Group was founded in High River in 1996 by now Senator Scott Tannas, our branch in the downtown being the company’s first.
Don’t miss our Museum of the Highwood, George Lane Memorial Park as well as popular annual events, the River City Classics Car Club Show n’ shine and the Heritage Inn International Balloon Festival.
We are dedicated to helping you find the right insurance in High River, Alberta.
At Western’s High River brokerage, we have competitive rates and outstanding customer service. We’ll listen to your concerns and help you customize a policy that fits your needs today and as they change.
Whether you want to protect your home, business, farm, or vehicle, working with an insurance broker is a smart move. Navigating all the insurance options out there can be tricky and time-consuming on your own. We make sure you get great rates and a service guarantee to safeguard your best interests!
In Alberta, basic automobile insurance, which includes accident benefits and third-party liability, is required by law.
It’s mandatory to have a minimum of $200,000 in insurance and accident benefits coverage. Any coverage beyond this considered to be optional car insurance coverage. Decide if you want more than the minimum coverage and factor it into your budget.
Additional insurance coverage, such as collision and comprehensive, is not required by law.
All cars and trucks must have valid insurance and a vehicle registration certificate. As a first-time car owner, this is your responsibility.
Home insurance is not mandatory in Alberta, but if you have a mortgage your lender will likely require you to have an insurance policy.
Alberta can have severe weather at times like tornadoes, wildfires, and hailstorms. Home insurance typically helps protect when these severe weather events happen.
Without home insurance, you’ll be responsible for paying out of pocket for damages to your home and detached structures like your shed or garage.
Home insurance also covers your personal belongings and helps protect you should someone get injured at your home.
At Western, caring is at the heart of everything we do. We are dedicated to making a meaningful difference in High River and across Canada by actively supporting the causes that matter most to our customers, employees, and neighbours. Our commitment to care drives us to create positive, lasting impact every day.
August 19, 2026