facebook pixel

Western Financial Group offices will be closed Monday, February 17 in observance of Family Day. We will reopen on Tuesday, February 18. For emergency claims, please call 1-877-599-7299.

Our Numbers Speak for Themselves

1 Million+
CUSTOMERS

Trusted by Canadians to protect what matters most.

2,500
EMPLOYEES

Our licensed advisors are ready to support you across Canada.

181
PHYSICAL LOCATIONS

Local branches across Canada providing in-person advice and support.

$9M+
COMMUNITY GIVEBACKS

Invested back into local communities through our foundation.

Personalized Coverage, Best Rates.

As Canada’s Insurance Broker, our team of insurance experts is here to make sure you have the best coverage for your unique needs.

Western Communities Foundation Banner

Insuring Canadians for over 100 years

We’re not just an insurance broker—we’re your trusted partner in protecting what matters most. As Canada’s Insurance Broker, we guide and support you every step of the way.

We’re also proud to support our communities through the Western Communities Foundation, which recently celebrated 20 years of its Annual National Walk, promoting safer, stronger places for Canadians to live and thrive.

See What Our Customers Have to Say About Western

     

I had a wonderful experience working with Bing Li. She is very professional, responsible, and attentive. She took the time to understand our needs and helped us find a more affordable car insurance plan. She also provided helpful guidance in choosing the right Driver Z course for my daughter. Bing made the entire process clear and easy. We truly appreciate her patience and excellent service. I highly recommend her to anyone looking for a knowledgeable and trustworthy insurance broker!

Winnipeg -
2026-08-01

one_star.png

I waited for 30 minutes before i was attended by ms jennifer jose, she was very apologetic. But they are 3 staffs on that day, shes the only one working inspite of we are 2 waiting to be accomodated. The 2 staffs was just chatting in a room but when they saw the owner coming one of them seems busy and the other one went to her boss office and chatted. My 5 stars is for ms Jose for her patience and dedication to her work.

Winnipeg -
2026-07-16

one_star.png

Thanks Bing Li for helping me choose the right insurance! She was knowledgeable, patient, and took the time to explain all of my coverage definitions & options clearly, making the entire process easy and stress-free. Beyond that, she was always responsive and answered all of my questions promptly. Her attention to detail and dedication to providing excellent customer service gave me complete confidence that I was in good hands. Thanks again for going above and beyond!

Winnipeg -
2026-07-08

one_star.png

We work with Canada’s leading insurance providers to find the right insurance for you!

We are a national insurance brokerage that has partnered with Canada’s Top Insurance Providers. We work together and find the best coverage for your needs at the best insurance rates.