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Current News and Events


Mar 10, 2014

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Feb 19, 2014

High River, AB – Western Financial Group (Western) is proud to announce that it will be donating $100,000 towards 20 infrastructure projects in the communities it serves across western Canada. Western’s charitable association, the Western...

Feb 5, 2014

High River, AB – From its humble beginnings, Western Financial Group (Western) has maintained its promise to employees, customers and the community by living the Western brand, which is built on its guiding principles of truthfulness, fairness,...

Jan 31, 2014

High River, AB - For the second consecutive year, Western Direct Insurance will launch a new television commercial for Alberta viewing audiences during CTV’s broadcast of the Super Bowl.  Super Bowl XLVIII will air on CTV on Sunday, Februa...