Western Financial Group
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Handcrafted Insurance

At Western Financial Group, we specialize in handcrafted insurance. Life doesn’t come in pre-set plans, so your insurance shouldn’t either. As Western Canada’s largest insurance brokerage, we take the time to ask the right questions to build the right insurance plan just for you. We create handcrafted Home, Car, Travel and Business insurance plans that look at every angle so you don’t have to.  

Western Financial Group

We provide property, liability and life insurance as well as banking and investment services for more than 790,000 customers in western Canada.
Western Financial Group has the following business units:
We are the largest property and casualty brokerage in western Canada. Including our affiliated offices, we provide auto, home, farm and business insurance to residents of 119 communities through 162 local offices across British Columbia, Alberta, Saskatchewan and Manitoba. In most locations we also offer life insurance products, travel insurance, some investment services, and deposit and loan services such as the purchase of GICs, as well as personal and commercial mortgages and loans.
Marlin Travel is one of the West’s best known and respected brands in travel, with 193 locations in Canada and over 2,000 worldwide. We have four offices in Southern Alberta – Okotoks, Brooks, Strathmore and Drumheller. Our group of over 30 experienced travel agents further enhances the local customer relations.
As Canada's oldest and largest pet insurance provider, since 1989 Petsecure has led the market place in providing Canadian pet parents with innovative coverage to meet the diverse needs of their pets.
Western Direct Insurance provides home, condo and tenant insurance to residents in Alberta, Saskatchewan, Manitoba and the Territories. Western Direct also provides auto, motorcycle and recreational vehicle insurance for Alberta and Territory residents. Western Direct's on-line, no-obligation approach gives you the freedom to customize your insurance coverage's with the assurance that it is backed by a Canadian company that cares about your insurance needs.
Western Financial Group Insurance Solutions are risk management consultants, commercial insurance brokers, employee benefits consultants and group program administrators. Above all, they are risk negotiators who buy optimum insurance coverage for clients from responsive and qualified insurance companies.
Western Financial Insurance Company is Canada's only federally regulated insurance company to focus solely on pet health insurance.
Western Life Assurance Company is an organization with over 40 years of history selling financial protection products across Canada. We “partner” with others who have a customer relationship in place and are engaged in a purchase transaction with the customer. Our product line offers a full suite of Individual Life, Disability and Critical Illness products, Group Health for small employer groups, A&S products designed for niche contexts and many variations of Creditor Insurance products.