Business Units

Western Branch Network (The Network)

Western Financial Group (Network) Inc. is the largest property and casualty brokerage in western Canada and is the largest business unit of Western Financial Group. 

The branch network includes over 160 locations across western Canada with head office support located in High River, Alberta. The branch network provides car, home, farm and business insurance to residents of 119 communities.   In most locations, The Network also offers life insurance products, travel insurance and some investment services. 

Western Life Assurance Company

In February 2005, Western Financial Group acquired Western Life Assurance Company. 

Western Life’s corporate head office, along with sales, product development, administration and claims are located in Winnipeg, Manitoba. Western Life provides clients with a wide range of quality life insurance products including Term Life, Critical Illness, Disability and Group Benefits products, and are innovators in introducing new and customized life products to better serve its clients.

Western Financial Group Insurance Solutions (GIS)

In 2009, Western Financial Group acquired HED Insurance & Risk Services now known as Group Insurance Solutions. 

Group Insurance Solutions is located in Winnipeg, Manitoba where its nationwide sales and service departments, as well as commercial and employee benefits departments are located. Group Insurance Solutions also has a division in Laval, Quebec. Group Insurance Solutions specializes in helping members of associations, buying groups, public entities and independent businesses save money while providing the right level of coverage through specific group insurance programs. Clients include Sobeys franchised stores, the Canadian Veterinary Medical Association, Canadian Rental Association and Hospitality Associations across British Columbia, Alberta, Saskatchewan, Manitoba and Ontario. 

In early 2014 this group was established as our experts in business insurance across Western. This opportunity allows us the opportunity to unite the global expertise across Western and the flexibility to identify the best way to provide coverage for the customer’s needs. We can secure this business through our own MGA, our new wholly-owned Western Commercial Managing General Agency. This development was the work of our own employees identifying the best way to meet customer expectations while increasing our revenue.

Western Financial Insurance Company (WFIC)

Western Financial Insurance Company was acquired with HED in 2009. 

Formerly Securican General Insurance, Western Financial Insurance Company is Western Financial Group’s insurance company specializing in pet health insurance and Canada’s largest pet health insurance provider. 

Headquartered in Winnipeg, Manitoba, Western Financial Insurance Company has a customer call centre, sales and support staff and licensed employees across Canada. Western Financial Insurance Company also has their claims and underwriting team in Winnipeg, complete with veterinary and animal health technicians on staff. 

Western Financial Insurance Company is dedicated to responsible pet ownership and enables Western Financial Group to offer our customers pet health insurance products for cats and dogs through its core brand of Petsecure. After 25 years in business we are proud to say we have cared for almost 1 million pets!

Western Direct Insurance (WDI)

Western Direct Insurance was launched in August 2011 through its website ( and call center channels. 

Western Direct Insurance focuses on home, auto and recreational insurance products. Western Direct Insurance offers insurance products to its customers throughout Manitoba, Saskatchewan, Alberta, and British Columbia. Western Direct Insurance is a collaboration of two of Canada’s strongest insurance organizations: Western Financial Group and Desjardins Group (The product is underwritten by The Personal Insurance Company.). 

With products and services that now include home, car, motorcycle, recreational vehicle, watercraft, life and pet insurance, Western Direct Insurance allows customers the freedom to receive a quick quote online and the ability to have their policy serviced by trained insurance professionals.

Marlin Travel

Marlin Travel is one of Western Canada’s best known and respected brands in travel, with 193 locations in Canada and over 2,000 worldwide. 

We have four offices in Southern Alberta – Okotoks, Brooks, Strathmore and Drumheller. Our group of over 30 experienced travel agents further enhances the local customer relations.