About Us

At Western Financial Group, we’ve grown over the past two decades. But we still live down the road — and we still know your name.

Since Western Financial Group was formed in 1996, we’ve cultivated our network of dedication and expertise to become the largest Canadian-owned insurance brokerage in the country. We serve about 800,000 customers across Western Canada — providing personal and business insurance services through more than 160 locations, and offering those same services online.

We started life, however, as a small-town business in High River, Alberta — and our local roots are strong. Our customers are our neighbours, and very often our friends. We will always be committed to the people and the communities where we live, work, and play.

What does that mean for you? Because of the network we’ve built as a subsidiary of Desjardins Group, Canada’s largest financial co-operative, Western Financial Group’s skilled team of about 1,800 employees can offer an unmatched array of products, with our industry-leading Best Service Guarantee.

And because we operate in your community, our experienced and trusted advisors are in your corner — working for you.

Our Story

Learn more about the history of Western Financial Group.

Our Leadership

Learn more about Western Financial Group's board of directors and management.

Our Framework

Learn more about Western Financial Group's business units.

Our Culture

Our Guiding Principles - Truthfulness, Fairness, Value, and Loyalty - have not changed since the day Western Financial Group was formed.

The decisions we make, every day, are based on these guiding principles.  For our customers, that means honesty and accountability; trust and loyalty; expertise and hard-earned knowledge of our business; and longstanding relationships with enduring value. 

Learn more about Western Financial Group's Guiding Principles.

Our Foundation

Through the Western Communities Foundation, we give back to the communities where we live, work, and play by partnering with charitable programs that focus on public health, public housing, education, and recreation.

Learn more about Western Financial Group's Western Communities Foundation.

Our Headquarters

Our head office is located at:

Western Financial Group
1010 - 24 Street SE
High River, AB  T1V 2A7

Toll Free: 1-866-THE-WEST (843-9378)
Phone: 403-652-2663
E-mail: info@westernfg.ca
Fax: 403-652-2661