About Us

From our humble beginnings in 1996 as a small town agency in High River, Alberta, we have grown through many acquisitions and strategic initiatives to become Canada's largest Canadian-owned insurance brokerage.

Western Financial Group is a diversified insurance services company that serves more than 800,000 customers across Western Canada.  We provide personal and business insurance services online and through more than 160 locations and affiliates.  With a skilled team of approximately 1,800 employees, As a subsidiary of Canada's largest financial cooperative, Desjardins Group, we are committed to building the strongest insurance organization in Western Canada.  Learn more about the history of Western Financial Group

Our Board of Directors and Management

learn more

Our Business Units

learn more

Our Culture

We've never lost sight of what we stand for:  Truthfulness, Fairness, Value, and Loyalty.  These remain our bedrock Guiding Principles.  They are what create trusting, longstanding, relationships with lasting value. learn more

Our Foundation

We know roots and relationships run deep in the towns we live and work in.  Our customers are our neighbours... our neighbours are our employees... our employees are our friends.  learn more


Our head office is located at:
Western Financial Group
1010 - 24 Street SE
High River, Alberta T1V 2A7

Toll Free: 1-866-THE-WEST (843-9378)
Phone: 403-652-2663
Fax: 403-652-2661