About Us

Western Financial Group (Western) is a diversified insurance company serving more than 800,000 customers across Western Canada. Founded in 1996 and headquartered in High River, Alberta, Western provides personal and business insurance services through more than 160 office locations and affiliates and online at www.westernfinancialgroup.ca. With a skilled team of more than 1,800 employees, Western is committed to building the strongest insurance organization in Western Canada.

Western Financial Group includes five main business units including our network of over 150 insurance brokerage locations, Western Life Assurance, Western Financial Group Insurance Solutions, Western Financial Insurance Company (Petsecure), and Marlin Travel.


Our History


Western began as a small-town business in High River, Alberta and our local roots are strong. Click here to view a timeline of Western milestones. Our customers are our neighbours, and very often our friends. We will always be committed to the people and the communities where we live, work, and play. What does that mean for you? Because of Western’s network of brokerages and as a subsidiary of Desjardins Group, Canada’s largest financial co-operative, our skilled team of insurance experts can offer an unmatched array of products that give you the right coverage for the best value. Our employees make daily decisions based on our guiding principles of Truthfulness, Fairness, Value and Loyalty. For our customers, that means honesty and accountability; trust and loyalty; expertise and hard-earned knowledge of our business; and longstanding relationships with enduring value. Click here to learn more about our guiding principles.


Our Foundation


Western Financial Group believes in the communities where we do business and we also believe in the importance of giving back to the communities where we live and work. In 2002, Western established the Western Communities Foundation which partners with charitable programs and organizations that focus on public health, public housing, education and recreation. To learn more about what we are doing in your community, please visit the Western Communities Foundation website.


Our Leadership Team


Click here to learn more about Western's management team.


Our Headquarters Location


Western Financial Group
1010 - 24 Street SE
High River, AB  T1V 2A7

Toll Free: 1-866-THE-WEST (843-9378)
Phone: 403-652-2663
Fax: 403-652-2661