About Us

Western Financial Group (Western) is a diversified insurance company serving more than 800,000 customers across Western Canada. Founded in 1996 and headquartered in High River, Alberta, Western provides personal and business insurance services throughout Western Canada. With a skilled team of more than 1,900 employees, Western is committed to building the strongest insurance organization in Western Canada.

Western Financial Group is comprised of five main business units including our network of over 150 insurance brokerage locations, Western Life Assurance, Western Financial Group Insurance Solutions, Western Financial Insurance Company (Petsecure), and Marlin Travel.


Our Story


Western began as a small-town business in High River, Alberta, where our local roots are strong. View a timeline of Western's milestones. Our customers are our neighbours, and very often our friends. We will always be committed to the people and the communities where we live, work, and play. What does that mean for you? Our skilled team of insurance experts can offer an unmatched array of products that give you the right coverage for the best value. Our employees make daily decisions based on our guiding principles of Truthfulness, Fairness, Value and Loyalty. For our customers, that means honesty and accountability; trust and loyalty; expertise and hard-earned knowledge of our business; and longstanding relationships with enduring value. Learn more about our guiding principles.


Our Foundation


Western Financial Group believes in supporting the communities in which we live and do business. In 2002, Western established the Western Communities Foundation, charity which partners with other charitable programs and organizations that focus on public health, public housing, education and recreation. To learn more about what we are doing in your community, please visit the Western Communities Foundation website.


Our Leadership Team


Learn more about Western's management team.


Our Headquarters Location


Western Financial Group
1010 - 24 Street SE
High River, AB  T1V 2A7

Toll Free: 1-866-THE-WEST (843-9378)
Phone: 403-652-2663
Fax: 403-652-2661